Render Media - Cooking Panda
A single Cooking Panda video—Ham and Cheese Sliders—went viral, sparking widespread imitation across food social platforms. The success of the video led to a full branded campaign with King’s Hawaiian, demonstrating how organic, trend-setting content can drive both cultural impact and brand partnerships.
The Cooking Panda Facebook page was acquired from a local chef with 700K followers, built entirely through organic growth—a critical foundation that enabled rapid, scalable expansion. The first phase focused on a full rebrand, transforming the property into a playful, highly approachable recipe brand with a distinct visual identity. Using proprietary performance metrics, data mining, and deep competitor analysis, we refined content strategy and publishing cadence, driving the page from 700K to over 5 million followers in just five months. Today, Cooking Panda has evolved into a full recipe platform and Roku app, extending the brand well beyond social.